- Marketing strategy to increase the number of students and expand the franchisee network:
Strategy to increase the number of students in the existing franchises:
(a). Concept selling through institutions especially primary schools, because target group is from 1st Standard to 7th Standard.
(b). Conduct workshops at schools for teachers and parents.
(c). Develop personal support with Principal and Teachers of the school.
(d). Print notices about the concept with “design content” and distribute among the parents during Parents, Teachers Meeting.
(e). Participate in the school Cultural meet and sponsor prizes.
(f). Conduct regularly demonstrations near the center by visiting well wishers, principals and teachers of the schools.
(g). Collect birthday dates of the existing students and send birthday wishes either over phone or participate in the functions if invited.This will provide an opportunity to sell the concept to other parents who attend the function.
(h). Collect feedback from the parents of the children in regard to their performance, teaching and note the drawbacks and improve upon it.
(i). Regular counseling with C.Is and parents will yield positive results.
(j). Conduct extra classes for weak students.
(k). Constant follow up enquiries is a must. If need be visit the potential parents and explain the concept in detail.
(l). Do not allow the parents to sit inside the classrooms that will divert the attention of children.
(m). After the class is over C.I. must explain to the individual parents about their ward’s performance and guide them for best performance of the child.
(n). C.I. should encourage the children often during the class hours. Classes should not be monotonous and boring.
(o). Franchisee should not interfere during the class and disturb the C.I. If improvement required on the part of C.I. both should sit together and discuss.Indirect Marketing: [By the franchise]
(1). Advertise in the local newspaper twice in a month. Collect the phone calls enquiries; diaries and strict follow-up should be ensured.
(2) . Subscribe to school souvenirs if permitted by the school authorities.
(3). Test Books and Note Books , name labels to be printed and supplied to students of various schools in the area free of cost.
(4). Erect banners of ‘U C MAS' at the premises, temple fetes/ functions, public functions.
Support of the corporate office:
(1). At workshops, CD/Video shows to be arranged at the respective premises.
(2). Co-ordinate with other Centers to bring students of those centers for live Donstration.
(3). Corporate office can also sponsor gifts during school cultural meet in association with franchisee.
(4). Help the franchisee in the process of designing pamphlets.
(5). Marketing team or the executives of corporate office must visit centers during the end of class hours and interact with parents, C.I. and the Franchisee and collect the feed back.
(6). Conduct training on marketing techniques to franchisees.
(7). Conduct bi-monthly meeting of franchisees and allow free interactions among the franchisees for inter franchisee development.
(8). Conduct meeting of C.Is and separately and appreciate their problems, and highlight the good performance of individual C.I. in the meeting by evaluating the feedback from the parents as well as the gradation obtained by their respective students.
(9). Participate in the Education seminars, book fairs by opening stalls. Involve the franchisees and C.Is.